Published Authors
Effect Of Store Perceived Quality And Loyalty Schemes On Store Brand Choice: A Survey On Selected Supermarkets In Eldoret Town, Kenya
The main purpose of this study was to analyze the conditional effect of loyalty schemes on relationship between Store perceived quality and Store brand choice. Explanatory research design and systematic interval was used to select every 10th respondent from a sample size of 384. Data collected were analyzed using correlation and hierarchical regression analysis. The findings of this study shows
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